AHD-BIZ-001 — Business Plan v0.1
Status: DRAFT v0.1
The Thesis
Avina Home Detox is the flagship clinical product of the Avina Wellness umbrella. It delivers physician-led medical detoxification in the principal’s residence, integrated with IV nutritional and NAD+ therapy, for ultra-high-net-worth principals served through their family offices. The model is family-clinical-bench at the top, contractor-led at the bottom, profitable from Q3-Q4 of Year 1, scaling to $7M revenue and 36% EBITDA by Year 3.
The Buyer
The buyer is the family office, not the principal. Specifically: the Family Office Principal, the General Counsel, the Trustee, or the Senior Advisor. They commission Avina when a principal in their care presents a clinical or behavioural condition the family office is structurally unsuited to hold.
The Product
Three engagement tiers: - Tier 1 — Detox-Only: $18,000-$25,000 for 5-day in-residence detox - Tier 2 — Detox + IV Recovery Course: $30,000-$45,000 for 14-day integrated engagement - Tier 3 — Detox + Maintenance Subscription: $30,000 onboarding + $4,000-$6,000/month
The Bench
- CEO: Kelly Mortazavi
- Chief Medical Officer: Elizabeth Mortazavi MD (PM&R + Pain Medicine, board-cert)
- Director of Nursing: TBA (1099 retainer hire Day 30)
- Lead Therapist (post-acute): California sister LMFT
- Nurses: 1099 pool Y1 (caveat: AB5 review pending — see Research Synthesis v1.0)
- Consulting network: Diablo Valley outpatient detox + addiction medicine + psychiatry
The Capital
$100,000 founding capital from Avina Wellness LLC. See AHD-CAPITAL-PLAN for deployment.
The Five Year Horizon
Y1 $581K → Y2 $2.96M → Y3 $7.0M → Y4 $13.5M → Y5 $24M. Y5 enterprise value $73M-$110M depending on subscription book maturity.
Sister Documents
- AHD-CAPITAL-PLAN-v0.1 — full unit economics
- AHD-90-DAY-SPRINT — workstream-by-workstream stand-up tracker
- AHD-PRICING-ARCHITECTURE-v0.1 — three-tier engagement model
- AHD-RESEARCH-SYNTHESIS-v1.0 — NEXUS swarm findings (CRITICAL: revisions to cost model required)