AHD-SALES-001 — Pricing Architecture v0.1

Status: DRAFT v0.1 (validated by NEXUS competitive landscape research)

Three-Tier Engagement Model

Tier 1 — Detox-Only

• 5-day medical detox in residence
• 24-hour licensed nursing
• MD oversight, comfort medications, oral repletion
• Investment: $18,000 to $25,000

Tier 2 — Detox + IV Recovery Course

• 5-day detox + 5-session NAD/IV course over weeks 2-3
• Integrated protocol, one engagement
• Investment: $30,000 to $45,000

Tier 3 — Detox + Maintenance Subscription

• Tier 2 + ongoing IV maintenance (NAD monthly, glutathione monthly, methylated B-complex monthly, hydration on demand)
• 12-month minimum
• Investment: $30,000 onboarding + $4,000 to $6,000/month

High-Acuity / Custom Engagements

• Benzodiazepine taper (long, complex): 14-21 days, $35,000-$60,000
• Polysubstance (sequenced, multiple clinicians): 7-14 days, $30,000-$55,000
• Geographic premium (outside CA): base + $15,000 logistics
• Security + companion overlay: base + $20,000-$50,000

Pricing Doctrine (informed by UHNW brand teardown)

• We do not publish prices on the website.
• Our framing in conversation is “investment” not “price” or “fee” or “cost”.
• We provide a price range in the right context: “Engagements typically run between AUD X and AUD Y depending on duration and clinical complexity.”
• We do not discount.
• We explain the basis on first conversation.
• The fee is set at engagement letter; no surprises.
• Insurance is not accepted; private-pay only.

Validated Against Competitor Benchmarks

• Mid-tier mobile NAD: $500-$999 per session (Drip, Reset IV, IV Doc, ConciergeMD LA)
• Premium concierge urgent care membership: Sollis $4-12K/yr (no detox capability)
• Residential ultra-luxury: Paracelsus $107-136K/week, Kusnacht $133K/week
• AHD position: retainer model, in-residence, with detox + IV integrated. No US competitor occupies this exact slot.