AHD-SALES-001 — Pricing Architecture v0.1
Status: DRAFT v0.1 (validated by NEXUS competitive landscape research)
Three-Tier Engagement Model
Tier 1 — Detox-Only
- 5-day medical detox in residence
- 24-hour licensed nursing
- MD oversight, comfort medications, oral repletion
- Investment: $18,000 to $25,000
Tier 2 — Detox + IV Recovery Course
- 5-day detox + 5-session NAD/IV course over weeks 2-3
- Integrated protocol, one engagement
- Investment: $30,000 to $45,000
Tier 3 — Detox + Maintenance Subscription
- Tier 2 + ongoing IV maintenance (NAD monthly, glutathione monthly, methylated B-complex monthly, hydration on demand)
- 12-month minimum
- Investment: $30,000 onboarding + $4,000 to $6,000/month
High-Acuity / Custom Engagements
- Benzodiazepine taper (long, complex): 14-21 days, $35,000-$60,000
- Polysubstance (sequenced, multiple clinicians): 7-14 days, $30,000-$55,000
- Geographic premium (outside CA): base + $15,000 logistics
- Security + companion overlay: base + $20,000-$50,000
Pricing Doctrine (informed by UHNW brand teardown)
- We do not publish prices on the website.
- Our framing in conversation is “investment” not “price” or “fee” or “cost”.
- We provide a price range in the right context: “Engagements typically run between AUD X and AUD Y depending on duration and clinical complexity.”
- We do not discount.
- We explain the basis on first conversation.
- The fee is set at engagement letter; no surprises.
- Insurance is not accepted; private-pay only.
Validated Against Competitor Benchmarks
- Mid-tier mobile NAD: $500-$999 per session (Drip, Reset IV, IV Doc, ConciergeMD LA)
- Premium concierge urgent care membership: Sollis $4-12K/yr (no detox capability)
- Residential ultra-luxury: Paracelsus $107-136K/week, Kusnacht $133K/week
- AHD position: retainer model, in-residence, with detox + IV integrated. No US competitor occupies this exact slot.